Untold rebrand by The Working Assembly

The Working Assembly’s redesign for Untold landed on 2026-08-26, dressing the voice-first journalling app in a softer, painterly identity that still leans on generative AI. For anyone who records thoughts instead of writing them, the update is more than a facelift: it ties the product’s expanded features to a visual language meant to match the app’s emotional aims.

Why it matters

Untold turns spoken entries into patterns, personalised insight and guided practices. Its recent launch of Perspectives introduced guided journal flows, visual emotional trend mapping, and the ability to ask questions of your past entries — features that push the app from a simple recorder to a reflective, recommendation-driven tool. The rebrand maps that shift into visuals and tone, signalling that Untold wants to feel like a private, thoughtful companion rather than a generic wellness app.

What the redesign does

• New wordmark and logomark: a looping, slightly loose serif wordmark and an interlocking ribbon symbol intended to read as a wave, signature or two overlapping figures.
• Expressive UI: onboarding prompts and mood-tracking bars rendered as visible brushstrokes and muted earth tones, keeping functional screens feeling handmade.
• Scalable imagery: a bespoke illustration system trained to produce intimate compositions — hands, coffee cups, afternoon light — that hold up from mobile icons to large posters.

“We built Untold’s AI image system the same way we built the logo itself, from strategy outward.” — Jolene Delisle, founder and head of brand creative at The Working Assembly

The agency frames the work around three pillars — speak freely, feel understood, and grow intentionally — and the visuals are clearly chosen to reinforce those ideas. Mood metrics are visualised as loose, hand-painted strokes rather than sterile bars, a small but effective move that helps the app keep a human feel while showing data.

That said, the illustrations do still read as AI-generated on closer inspection. They avoid the slick, repetitive clichés of many generative image sets, but the question remains whether an AI-trained aesthetic can convincingly carry emotional resonance for audiences uneasy about generative tech.

For creatives, musicians and anyone who values reflective practice, Untold’s update matters because it signals a product built around long-form habit and personal insight — and because it shows how brands are trying to make AI feel more intimate than algorithmic.